Lester’s Way (Brooklyn)
Present name:None
Location:Southeast corner of Avenue U and Coney Island Avenue
Honoree: Lester Kronfeld (1925-2012) was a dedicated and civic-minded business leader. He served in the United States Navy during WWII on the USS Quincy and participated in D-Day at Normandy. He was also involved in the transport of President Franklin Delano Roosevelt to the Yalta Conference in 1945. In 1948 he founded the well-known "Lester's" clothing stores, known for giving people clothing and allowed them to pay at a later time. His small, family –owned chain eventually grew to six stores, including two in Long Island. He was a regular sponsor of fundraisers for local organizations, churches, schools and synagogues. He conducted fashion shows to raise money for people in need throughout the community. He is remembered for his civic role in the community and for his successful clothing chain stores on Avenue U, which have become landmarks of the Avenue U business strip and employed many neighboring residents. (Deutsch)
LL:2018/139